{"id":14385,"date":"2021-08-17T16:10:04","date_gmt":"2021-08-17T15:10:04","guid":{"rendered":"https:\/\/mca-software.fr\/?page_id=14385"},"modified":"2026-03-30T11:48:03","modified_gmt":"2026-03-30T09:48:03","slug":"mailing","status":"publish","type":"page","link":"https:\/\/mca-software.fr\/en\/modules\/mailing\/","title":{"rendered":"Mailing"},"content":{"rendered":"\n

Customer relations<\/h1>\n<\/div><\/div><\/div><\/div>
\"Illustration<\/span><\/div><\/div><\/div><\/div>

Mailing
Email and mailing campaigns management<\/h2>\n<\/div><\/div><\/div><\/div>

Email templates<\/h3>\n

Email and document templates to personalise correspondence according to the company's charter and contacts.<\/p>\n<\/div><\/div><\/div>

Campaigns and newsletters<\/h3>\n

Simple management of mailing and newsletter campaigns, with reports and statistics to measure the performance of each campaign.<\/p>\n<\/div><\/div><\/div>

Automation<\/h3>\n

Automated emails to enhance the customer experience and free up your time.<\/p>\n<\/div><\/div><\/div><\/div>

There are two versions of the Mailing module:<\/p>\n<\/div><\/div>

Integrated mailbox<\/h3>\n<\/div><\/div>

The e-mail<\/strong> version of this module includes the integration of a mailbox in the software for sending documents such as :
- offers,
- orders,
- invoices,
- letters.<\/p>\n

These documents can be customised for a design in line with the company's graphic charter.<\/p>\n<\/div><\/div>

Management of mailing campaigns<\/h3>\n<\/div><\/div>

The mailing<\/strong> version of this module allows you to create mailing campaigns and newsletters.<\/p>\n

E-mailing, or mailing, is a marketing approach that consists of sending e-mails to a large number of recipients in order to relay information, build customer loyalty, attract new customers or promote a new product or service.<\/p>\n

You create your e-mails by inserting your texts, images and videos and modifying the layout as you wish. You can build your own e-mail template or choose from existing templates. Once an e-mail is finished, you can save it as a template for later use.<\/i> Once an e-mail is finished, you can save it as a template for later use.<\/p>\n

You select recipients from your contact list*. Your contacts can be segmented according to the criteria of your choice (region, age, average turnover...) to ensure that they only receive messages that are relevant to them as well as to personalise the content.<\/p>\n<\/div><\/div>

You launch your campaign after adding additional information such as the title of the e-mail, the description, etc.<\/p>\n

Once the campaign has ended, reports and statistics provide you with several pieces of information allowing you to analyse its performance: email opening rate, click rate, unsubscribe rate... You can also test different contents and layouts to see which ones are the most successful.<\/p>\n

You can strengthen your mailing campaigns through automation: messages can be programmed to be sent automatically on a given date or following a specific action by your contacts. For example, you can schedule an automatic New Year's greeting to be sent on January 1st, or a welcome message to be sent when someone signs up for your newsletter.<\/p>\n

With the Mailing module, you can quickly create messages that reach a maximum number of people in a short time. Automated messages free up your time and that of your employees, while promoting customer acquisition and retention.<\/p>\n<\/div><\/div>

You launch your campaign after adding additional information such as the title of the e-mail, the description, etc.<\/p>\n

Once the campaign has ended, reports and statistics provide you with several pieces of information allowing you to analyse its performance: email opening rate, click rate, unsubscribe rate... You can also test different contents and layouts to see which ones are the most successful.<\/p>\n

You can strengthen your mailing campaigns through automation: messages can be programmed to be sent automatically on a given date or following a specific action by your contacts. For example, you can schedule an automatic New Year's greeting to be sent on January 1st, or a welcome message to be sent when someone signs up for your newsletter.<\/p>\n

With the Mailing module, you can quickly create messages that reach a maximum number of people in a short time. Automated messages free up your time and that of your employees, while promoting customer acquisition and retention.<\/p>\n<\/div><\/div>

*In accordance with the Swiss law on mailing, the contacts on your list must have given their prior consent to receive your mailing campaigns.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"MCA<\/span><\/a><\/div>

Software for large companies<\/p>\n<\/div><\/div>

More information<\/a><\/div><\/div>
\"MCA<\/span><\/a><\/div>

Software for freelancers and craftsmen<\/p>\n<\/div><\/div>

More information<\/a><\/div><\/div><\/div><\/div>

To summarize<\/h2>\n

Our Mailing module<\/strong> is a complete solution for the efficient management<\/strong> of communications with your customers<\/strong> and prospects within your company<\/strong>.<\/p>\n

This software<\/strong> enables you to create personalized mailing campaigns<\/strong> and newsletters, while respecting your company's graphic charter and targeting your contacts in the most relevant way.<\/p>\n

You have the flexibility to design e-mails using pre-established templates or by creating your own, then send them to your contact list.<\/p>\n

Reports and statistics generated after each campaign enable you to measure the performance of your communications by tracking metrics such as open rate, click-through rate and unsubscribe rate.<\/p>\n

What's more, message automation<\/strong> allows you to save time by scheduling automatic e-mails to be sent on specific dates or in response to specific actions by your contacts.<\/p>\n

This module strengthens customer relations<\/strong> by facilitating exchanges, improving the personalization of communications, and freeing up time for your teams<\/strong> while optimizing your sales<\/strong> and marketing<\/strong>.<\/p>\n

It's an essential tool for any company seeking to optimize its online presence and maintain effective interactions with its customers<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div>

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